How To Outrank Your Competitors In The Taxi Industry With SEO

Considering the growth in the world in terms of digital expansion today, we can see an active increment in the services being offered. From online shopping to online booking almost everything has been changed into tasks of a few clicks. The taxi industry is one of the developing industries in the nation and even worldwide. Its growth has drastically changed when considering the usage of the internet amongst people. The active rise in demand for ride-hailing or ride-sharing services in the audience has provided an opening for the growth of the taxi industry. Statistically, the taxi market size is estimated at USD 253.27 billion in 2023 with an expected growth of 8.95% in the forecast period of 2023-2028.

SEO and its Role in online marketing for Taxi Business

To be able to grow in this market filled with growing competition it is necessary to consider the factors that can provide a stronghold in the market. One such technique is Search Engine Optimization (SEO). It is important to understand what it is to be able to consider its application in the growth of one’s business. Thus, search engine optimization is a process that helps in improving the quality and generating a quantity of website traffic to certain webpage or websites. This technique targets unpaid traffic in place of direct or paid traffic to the webpage. Implementing the principles of this technique in the taxi industry can open gateways for humongous growth.

As we’ve understood what SEO is and its purpose, we must also look into possible methods through which the application of it can be fruitful to the business. 

Content posting - a growth feature

Content, the source of attraction amongst the audience requires an eye for precision and a mind for ideation to target the desired audience. The right content can guide the audience to the website with ease.

Firstly, good quality content can be engaging for the audience. So it is necessary to understand and analyze the interests of the targeted audience. Secondly, it is important to plan and ideate the content to be presented on the web pages to attract traffic as without a good feed for the audience, there will not be any fruitful results. Contents like blog posts, How-to guides, videos, audio files, e-books, and content intriguing to the audience can be published on websites for engaging people in the taxi industry.

While posting the content, the following points should be taken care of:

• It should be relevant to the audience.
• The readability score should be sufficiently good.
• Content should be reasonably long, neither too big nor too small.
• Good quality content requires time and patience.
• Optimized and well-researched content attracts attention.

Key SEO elements for taxi businesses

SEO implementation can be done through on-page optimization techniques, off-page optimization techniques, or local SEO methods.

1. On-page optimization techniques 

   • It refers to the improvement in the content on the website such that it can reach a larger audience by being easily available through search engines. 

   • As the name itself suggests, on-page optimization refers to the optimization of the content available on the page of the website. 

   • Thorough keyword research and optimization about the taxi services can increase the ranking of the website and gain traffic on the website.

   • On-page optimization can improve the accessibility of websites through elements like high-quality page content, page titles, headers, meta-descriptions, image-alt text, structured markup, page URLs, internal linking, mobile responsiveness, and site speed.

   • URLs, one of the features in on-page optimization can be considered for improvement in the ranking as the right URL with appropriate keywords and almost negligible unnecessary words can outstand the other links.

2. Off-page optimization techniques 

   • It refers to the backlink building such that the website can be accessed from other websites as well increasing its accessibility and visibility. 

   • Off-page optimization, as its name suggests, is a technique to increase the presence of the content in the audience by providing the sources of its visibility outside the content of its page, primarily through backlink creation. 

   • Backlinking of the taxi services in a few mostly read pages for the taxi services can help in gaining visibility and acknowledgment by the audience.

   • A good number of backlinks through different sources can be a win-win situation for the organization.

   • It is important to understand that ”Quality over Quantity” stands true in almost every case and this situation is no different. It is very important to understand that the quality of backlinks will bring more people to the website over quantity in every possible scenario.

   • Guest-Posting can also be a useful way to implement off-page SEO optimization. For the same, you can look for companies with similar backgrounds or similar target audiences and can come to a common ground to publish your content on their website such that it is beneficial to both parties. A well-structured content with details of use to both organizations can get you referral traffic from their site while content can be of use to them.

   • Another way to implement this method is by using websites like Quora and Reddit to reach people who seek advice on different topics. Adding answers to questions relevant to your content can work as backlinks useful for your growth.

   • Another tactic that can be a mutual win-win situation for two organizations is to build broken links. This will reduce the “404” error on their page while giving you the benefits of valuable backlinks.

1. Local SEO 

   • As the name suggests is location-centric. 46% of the searches on Google are made with local intent, in these situations Local SEO provides features to enlist the businesses in the results of searches of nearby locations. 

   • The benefits of this can be achieved by updating the physical addresses and locations on google maps such that it is available, accurately, and consistently. 

   • This can be an advantage for taxi businesses as the availability of taxi businesses is confined to specific regions and locations, thus when searching for “taxi services near me” these services will be enlisted in the searches due to the implementation of local SEO.

   • The implementation of this technique is useful for increasing the visibility of the website amongst others.

   • The taxi industry is a service-based business that is highly affected by the location of its service and can be benefited if its location factors are taken care of.

   • Creating and verifying the account with Google My Business can help your business in reaching the needs of Google. Post on this account and encourage your customers to give feedback and reviews of your work online while responding to their reviews genuinely and authentically.

   • It is important to ensure that the name, address, and phone number (NAP) listed for your business are correct online regularly. This helps google to display better results for the audience.

   • It is suitable to optimize online directories and citations. Consistent third-party directory (such as Yelp, Tripadvisor, etc.) information across all the directories on which the data is listed can help it reach a larger audience but on the other hand, the availability of incomplete or incorrect information can completely remove your listings from Google.

Creating social media presence

Looking at the statistical data of social media users, we can observe that almost 4.80 billion people across the globe are presently active users of social media. Thus, having a social media presence can help businesses in the taxi industry hold their place in the market. Considering the recent advancements in the SEO algorithms social media presence has also secured a separate place of its own. The ranking of the concerned business is placed higher than others if they hold their social media accounts. This provides an upper hand in attracting more traffic to the websites. For further growth on social media platforms, influencers can be hired to promote their services or any campaign that might be initiated by the company. Campaigns of social importance through social media also gain high importance which can be used by the companies as promotional features to gain attention and presence amongst the audience.

Conducting competitor analysis

This market is being acquired by a large number of people presently as its demand-to-supply ratio is higher. The continuous acquisition increment can affect the ranking of companies in search engines. To be growing one’s business one needs to look at what their competitors are doing. Keeping an eye on the advancements, updates, and user-friendly approaches of the other websites can help in upgrading the business. In case you’re wondering “Why is it important to run a competitor analysis?”, then let us tell you that to stand amongst the peers in this digital world requires extra effort of comparing and understanding the pros and cons of the competitor’s work as well. If we consider two similar taxi service-providing companies, then we will see that the framework of the interfaces, responsiveness of their websites, and the content in it may be different and similar at some or other point. This happens because the companies work on similar lines to outstand in the market from their peers, they look at the structures and analyze them before designing a similar or improved structure for themselves. An informative competitor analysis can do wonders in growing the business for individuals in a competitive industry like the taxi industry.

As important as it is to stay at the top of your game in this business world, it is also important to make sure that the desired audience doesn’t lose interest in the process. A good user experience can change the game. It can help the company by:

• Increasing the ranking.
• Better reviews lead to more engagements.
• Improved conversion rate.
• Large audience reach.

An improved code, optimization of the load time, internal structures, headlines, keywords, tags, etc. can result in a better site experience for the user leading to an overall improvement for the company.

Staying Up-to-date with the trends

With the fast-evolving world both online and offline, we can see that trends are the key to growth. Similarly, the changing SEO algorithms are the most crucial factor for maintaining the high ranking of the organization in the digital world. Algorithms are updated with the requirements of the user depending on their regular searches. Updating the keywords mostly searched at a specific time, URL updation and other factors help in growing the business actively.

Why would the audience look for online services over offline?

Looking at the numerical representation provided through the surveys, we can see nearly 70% of the audience believes that online services are available at lower prices than offline services. This belief in the audience gives the organizations an edge to stay competitive and secure themselves a good place amongst the audience when compared to the competitors. Convincing content presented on the website which is SEO optimised can make the company outstand any other competitor in the market. Well-versed research of the keywords to optimize the website for both the front-end and the back-end can be a helping feature in the growth.

Summing Up
SEO can be a useful tool in achieving the desired growth of the taxi industry. It will probably take its own time to grow but SEO tools can help to speed up the process and once the pace has been achieved it will continue to grow if updated as per the right trends and algorithms. Though we can understand that ranking is a very important factor to stand out from other similar competitors in the digital world it is equally important to look at the Clicks to Ranking ratio as well. A top-ranking article with nearly negligible clicks and a lower-ranking article with more clicks will be of higher value than others. Thus, it is important to stick by the rule of “Quality over Quantity” for content and backlinks. 

SEO when implemented by an professional SEO agency in the right manner can be a game changer for the company. This alone can decide the Boom or Boon of the situation. The right strategies can be a big advantage in the company’s growth.