Off-Page SEO Guide: Everything You Need To Know
Off-page SEO is an important SEO tactic that has a vital role in getting a particular website ranked higher on Google. But what is it and how does it work? Let’s discuss.
If you want to increase your brand visibility or want your target audience to find out about you, you need to think beyond your website. This is where the concept of off-page SEO comes into the scenario. Most of the time people assume it as a link-building practice to get the valuable links pointing to a website, but it goes deeper than that. In this guide, we are taking a deep insight into off-page SEO and are helping you to get a better idea of its importance in online marketing.
Our off-page SEO guide includes:
What is Off-page SEO?
Best off-page SEO techniques to work for website
Importance of off-page SEO
What Do You Mean By Off-page SEO?
“Off-page SEO” refers to all those SEO tactics that take place outside of a website. In other words, activities that are being performed by SEO services away from a website with an agenda to improve its ranking on SERPs.
Many people correlate off-page SEO with simply a link-building process but it is more than that. Several off-page SEO tactics, such as Brand Building, Content Marketing, or Social Media, etc. play an important role in getting a competitive advantage for a website. But to give a straightforward explanation of what an off-page SEO is, we would say that it covers SEO efforts that are not bringing any changes to a target website in any manner. These SEO tactics help Google understand how other people approach your website from other sources than simply just searching about it on search engines.
Off-page SEO Techniques To Work For Website
A website with an inappropriate amount of bank links is not going to give you the desired results you are thinking of. You should know that links are one of the top-ranking factors of Google. But associating off-page SEO to only a link-building process is not done. There are many other off-page SEO factors & tactics that can be implemented to get an improved ranking on SERPs. Let’s take a look at the best off-page SEO tactics to help increase your brand authority & visibility.
You can also check our SEO beginner’s guide to having a comprehensive understanding of the concept.
1. Link Building -
Link building is the core of any off-page SEO strategy. Obtaining quality backlinks from high domain authority websites helps build your business’ authority. Always analyze the link gaps between your website and competitors and focus on quality over quantity. But getting useful links from reputed websites is not as easy it as seems. Keep these factors in mind:
Authority - Use the website domain authority checker tool to check the authority of a site. Also, check the authority score of your current backlinks by using the Backlink Analytics tool.
Unique Domains - Another important consideration of link building is the number of linking root domains that lead to your site, even above the number of backlinks. Focus on earning links from sites that match your own.
2. Content Marketing -
Informative & unique content is the king of SEO that helps businesses boost online presence, attract quality leads & speed up on-site conversions. Creating SEO-rich content is the perfect way to generate more & more backlinks to websites or blogs. Research what competitors are providing and make content more appealing & updated. General content marketing tactics that help promote your brand include :
PR - Digital PR is quite a popular link-building process to earn quality backlinks from high DA websites. Writing a great PR campaign can help businesses drive quality traffic to the site, boost brand awareness, and establish you as a quality thinker in your niche.
Article Submission -Submitting relevant & fresh articles is also an effective off-page SEO tactic to get links to the website. Make sure that the published content is unique, and contains everything to invite readers. Avoid low-quality content with keyword stuffing.
Infographics Submission -Infographics can be an engaging & dynamic tool to share valuable information on various online platforms. Avoid large blocks of texts. They should be informative as they summarize lengthy information.
Document Sharing - You can create data-rich & useful documents related to your business or blog. Include trendy content in ppt or pdf format and share them on various platforms.
Web2.0 Submission -It is another popular off-page SEO tactic to build relevant backlinks from high-domain authority websites. For example medium, Tumblr, blogger or WordPress, etc. Ensure high-quality content regularly.
There are several SEO tools that can help you with content generation ideas. Readout about Top SEO tools.
3. Local SEO -
Google My Business - Helps businesses improve their online presence. Since 46% of all online searches are local, your competitors are in benefit if your website is not visible in local GMB results.
Citations - It is showcasing your business online along with its NAP (name, address, and phone number). If you want to rank your business locally for geographically targeted search terms, you cannot avoid citations. They are one of the important ranking factors.
5. Social Media Marketing -
Various social media platforms help businesses to connect with their target audience and vice versa. Discuss with professional SMO services to get the organic search results. For example, Facebook, Linked In, Twitter, Pinterest, Instagram, Snapchat, etc. It can also help you reach your potential leads looking for niche services and a great mode of communication for businesses.
6. Image Submission -
Images can be the perfect way to attract a target audience and present information in an eye-catchy manner. Create amazing images for your brand and share them on popular image submission sites. For example, Instagram, Pinterest, Flickr, etc. Before submitting an image, don’t forget to optimize them with the correct URL and Title Tag.
7. Video Submission -
Similar to images, videos can also help brands establish their brand authority. Submit videos on popular video submission sites and give them the proper title, description, tags, and reference links. It is one of the best ways to get quality backlinks as maxim video submission sites have high PR.
8. Social Bookmarking -
Bookmarking web pages or blog posts on high DA bookmarking sites is one of the best ways to get links to the websites. This helps businesses get high traffic to the web pages or blogs.
Check out our guide on Top Social Media Platforms To Promote Your Brand On
9. Events -
Online events such as webinars and virtual summits can help you boost your brand name. They are useful in engaging audiences and spreading the word about your offered services.
10. Reviews -
Many SEO experts consider writing reviews as the best off-page SEO tool to increase the brand visibility and authority of a business. It helps potential buyers decide to avail your services. Google uses reviews to crawl your ranking in search results.
11. Forum Submission -
Forum submission allows you to be involved in an online discussion. You can participate in search forums, ask questions, or post content that is related to your websites and make connections with the community. You can also reply to threads, and provide your suggestions or feedback. Forums like Quora and Reddit are a great way to expand your business reach among potential customers.
12. Influencer Outreach -
Don’t hesitate to share relevant content with influencers in your industry. You can add a community-driven section in the articles and ask them to check or provide feedback on it. Make sure you get the backlinks from relevant domains.
13. Guest Post-
Several good-quality blogs are open for guest posts from various authors. Identify the keywords related to your niche and write an informative guest post to connect with the target audience. Remember, focus on quality links instead of quantity of links. Avoid posting multiple times on the same site.
14. Question and Answer -
Now you can get high traffic from various questions & answer websites. Find high PR question and answer sites, search for questions related to your niche, blogs, or websites and give precise answers. Also, provide a link to your website for more visibility.
In addition to these above SEO tactics, always keep in mind that it is not about the number of backlinks, rather about quality. SEO success is all about brand building, and for that, you need to use write on-page and off-page SEO strategies.
Importance of Off-page SEO
Despite the uncertainty of what Google considers to rank a website and the fact that Google constantly changes algorithms, off-page SEO is still considered as one of the most crucial SEO tactics in online marketing strategy. A study finds out it carries 50% of the ranking weightage and has an important role in the eyes of Google.
Off-page SEO is a process of building authority of your website with the help of which, a site can dominate other sites. This is the reason why the content from high authority websites has a higher ranking than those with lower authority. To put it simply, a high-quality website with appropriate backlinks is more likely to have brand promotions on various social media platforms and be bookmarked and shared among communities of similar niches.
How is Off-page SEO Different From On-page SEO & Technical SEO?
Let’s see how are these SEO practices are different from each other:
These are SEO tactics that take place on a website to help improve the ranking of a website. It generally includes Page Titles & Description, Tags, URL, Page Speed, High-quality content, and internal linking. Checkout our comprehensive on-page SEO guide for begginers to know everything about on-site SEO.
Off-page SEO is the opposite of on-page SEO. As mentioned above, it includes all those SEO practices that are performed away from a website i.e. outside of your own website. Though link building is considered as the main off-page SEO tactic, it includes other off-page tactics as well, for example, content marketing, social media, and many more.
Technical SEO includes SEO activities that have a direct impact on the indexing and crawling of your site. Search engines like Google crawl the website regularly to index new content on the site and any type of technical disruptions block search engines from performing their work. This is where technical SEO resolves the troubles, such as website speed, broken links, and many more.