Tips to Develop Successful Mobile Apps
The increased interest of a huge population using smartphones and mobile apps has completely changed businesses’ approaches to reach among target audiences & market their brand. According to a report, there are over 2.7 billion people in the world who are using smartphones. And this has triggered insane popularity for mobile app development among businesses across the world. Today more & more companies are shifting to mobile apps to cover the maximum market area globally for their offered products & services.
Why Are Brand-focused Mobile Apps Necessary For Businesses?
The development of brand-focused mobile apps provides a platform for businesses to get connected with their existing & potential customers. Today, almost every person owns a smartphone and goes online whenever he/she wants to know about any business or its offered products & services. With this remote access, customers can easily get aware of a business and vice-versa. Businesses with an online presence through mobile apps can reach maximum people, expand their business and drive exponential business growth. However, a successful mobile app is the foundation of a satisfied customer base.
In this blog, we are explaining how you can build successful, business-focused mobile apps and excel at mobile app development. Keep reading to know:
1. Get Aware Of Current Market Condition
Before you move to the next development phase, the first & foremost step lies in gathering information about the market by research. Be it about your competitors, market landscape, or technology-used being preferred by your customers. Conduct deep analysis of all these factors, and note down positive & negative points.
2. Take Note Of On-going Trends
Trends never stay the same, they are evolving & keep changing depending on the audience's priority. So, if you are thinking of developing a mobile app, make sure to know about all prevailing trends which are dominating in the mobile world so that you could provide customers what they crave for. Currently, Unity Game Development, Augmented Reality App development, and on-demand mobile apps are in demand.
3. Identify Target Audience
After gathering information about the mobile app market & associated trends, you need to ensure the type/ category of customers you are looking for to get your apps delivered as a next step. Identifying & defining your target audience is essential as your overall mobile app design & development and marketing strategy would rely on that. By knowing about your target audience, you can figure out the business potential of your app idea. Collect demographic data such as gender, location as well as user’s nature, etc. Then, narrow down your targeted audience.
Recommended Read: Top Mobile Game App Development Trends in 2021
4. Choose the Right Technology
How a mobile app is developed and works have a powerful impact on its overall success. So you need to be careful about choosing the right technology. There are several mobile app development technologies that you can choose from:
- Native Apps - This is the most common yet best mobile app development platform. You can use Java for developing native Android apps, and Objective-C for native iOS apps. Native applications are quite popular as they deliver the best user experience.
- Hybrid Apps - Hybrid mobile app development uses WebViews to ensure well-established functionalities. A hybrid mobile app is compatible with all devices and operating systems. Its user-oriented approaches, portability, and easy deployability are the major key drivers behind its popularity. However, remember, it eliminates the benefits of native components, and they are larger. If you consider this approach for mobile app development, you don’t require a different codebase for each platform.
- Flutter Apps - Flutter supports the development of web apps, native apps, and desktop apps by using the DART programming language to support the development of new modules. It is comparatively new in the app development market and provides an excellent user experience, helping businesses reach maximum customers.
5. Attractive & Intuitive UI/UX
User Interface (UI) determines how your app is going to look and interacts with a user while user experience (UX) defines how an app performs on various devices. They both are crucial to successful mobile app development. A well functional & properly designed app is not only a key to avoid multiple apps uninstalls but it also leads to better user acquisition and increased download numbers. So, it must be developed with a clear understanding of your business & target audience.
6. Hire Your Design And Development Team
With the involvement of lots of coding & technical complexities, the process of mobile app development is time-consuming & requires experience & expertise in technical know-how. So, it is better to hire a professional mobile app development company with a group of full-time dedicated developers & designers to do the task for you. They will not only provide you with the technical expertise with deep market research but also ensure an app’s successful launch & marketing. Make sure to have a background check before hiring one and ask questions about their skills.
7. High Performance
Launching an app that is good to operate is not enough when your target for a successful mobile app is that people notice. Optimizing their high-quality is essential which means that your app must work flawlessly without any speed & loading issues or other complexities such as crashing, possible legs, or errored navigation systems. In short, the overall experience must be outstanding for users. If there are any bugs, fix them immediately. Many studies show that 80% of apps are uninstalled by users for not being listened to or incapable of satisfying them with their performance.
8. App Safety
An unprotected mobile app poses a threat to potential users as they are downloaded, installed & run on our mobile devices with critical data such as banking transactions, access keys or personal data, etc. Thus it is essential to ensure that the mobile application is secure from any type of potential attacks. Maintain high-level user privacy and to prevent it from getting hacked, keep updating the security measures regularly. Follow the best development practices and ensure the app is secure from any cyber-attacks.
9. Third-party Integration
Third-party integration can enrich your user experience, and increase user retention rate. It is a great way to enhance the credibility of your business by providing people something they already use. Use these integrations for improving conversions but don’t spend too much on them as they are time-consuming and would be a waste of resources to develop something that will get only a few users.
10. Testing Before Getting It Live
No matter how long you have been working on your mobile app to make it flawless, there is always room for errors even after you believe it is ready to launch. To make sure the app is error-free, test it before launching and let people use it on various devices. They will analyze its functionalities & share discrepancies. Hiring professional developers is also a good idea to fix those shortcomings. Keep testing your app regularly for successful mobile app development.
11. Update App Regularly
“How often should I update my app for enhanced user experience?” There are no such limits but you need to avoid too many updates as it can bring negative effects to your users regarding the reliability of your apps and could further result in an uninstall. Consider user experience & app update and follow a well-described schedule of updates. Closely study the market and introduce constant updates. Be it bug fixing or the addition of a new feature or function, make sure that the app must cope with the trends to survive in the market & grab a satisfied user-base.
12. Upgrade According to Feedback
You cannot expect right after launching that your app will work perfectly. Flaws are going to be there and the earlier you fix them, the better it is for you. As people start using your app, they will leave comments based on their experiences. Wait for the user’s feedback and then upgrade your apps as per their scope. Don’t take negative comments for granted. Pay attention to the low rating and resolve issues stated by the users.
13. Make App ASO Friendly
Just like Website Optimization helps websites rank better on SERPs, App Store Optimization ie ASO helps mobile apps to rank higher in app stores. Thanks to the increasing number of mobile apps on the app stores, the competition is at its peak highlighting the importance of ASO to improve the visibility of mobile apps on app stores. Keep in mind that ASO is as important as SEO for apps. Using any of these strategies will ultimately result in losing a large portion of the target audience. Both ASO and SEO can help a mobile app rank higher on search engines as well as app stores. Here is how to do this:
App Title & Description - Choose a title that includes the main keyword. It should be short, and descriptive. Also, write an eye-catching & brief app description.
App preview - Include visual elements in your apps to give an insight into the app's interface to the target audience. It can be images or videos to show its functionality.
Optimize App Icon - Choose an excellent design for your app. Keep it brand-focused and optimize it based on the app store criteria
14. Provide Offline Availability
Many smartphone users often find it difficult to access a high-speed internet connection and once they lose connection, they are not likely to use your app which means you are losing a big customer base here. Allow customers to use one or two features of your mobile app even when they are offline. It will ensure your app’s operation in the long run.
15. Limited Ads -
Though ads are important for revenue generation, if you want people to use your app for a long time, you need to limit the number of ads you allow in your app. An app filled with ample ads & banners makes users irritated & frustrated, ending up getting uninstalled with poor ratings on the app store.
Based on the budget, market & user requirements, companies can develop excellent business-centric mobile apps that can deliver amazing user experience and drive profits to the company.