How to Protect Your Website from Negative SEO
Negative SEO is something that would have a big impact on your website on the ranking process. Any business that is expected to flourish needs to have a good ranking with Google. If the ranking with Google is higher than it automatically denotes that your business is on the right path. If the ranking is not accurate then it means that the business is not going to do good in the upcoming months. There are high chances that the external factors would be affecting the business scores. The competitors sometimes might aim to attack the reputation of the website which would in turn help in revising the ranking and the targets of the current website.
SEO impact on business would be generally huge in today's global world. Most of the business today is mainly focused on the global market. Search engine is the key to capture the market because all levels of people are dependent on search engine results. Google is the most used search engine and for anything to be explored the first option that strikes anyone to seek data is from google. Google is the platform that places the link of your website in the top position. Top ranking refers to a place when a user searches for some product, certain business websites get listed in the google web page. At the backend, a lot of process would have happened starting from indexing the search content, linking the keywords of the general search content and those keywords should have got tagged to your website. If your website has got a lot of search traffic, then it means that users have visited your business website. Based on the number of visits in a day, and based on the user clicks, the search engine will be able to position the link of your website to the top of search engine results.
SEO results will signify that your business has a positive user experience and it is important to acknowledge and work towards retaining the positive user experience of your website.
How to prevent negative SEO attacks
Negative SEO attacks can be prevented in many ways as there are a lot of SEO experts available in the industry who will be able to resolve the problem in a short time frame. These attacks will generally happen because of the low maintenance of the website. There are also chances that the attacks can be performed by the competitors when you are seen at the peak of the business. Top SEO companies who operate globally will be able to resolve the negative SEO attacks as they can help you understand the problem on your business website in few hrs of time
Use the tools
- Google comes with Webmaster tools that generally give reports in a short time. Few of the reports that can be found from Google webmaster is
- Malware attack report
- Details on the indexing
- attack due to hacking in the server
Above details can be obtained from the webmaster tools of google. Malware attacks can be rectified with the help of SEO experts. Indexing is the concept that is clearly available with.
There are various tools in the market at a price and some tools at free of cost which will give you a report on the attacks that have happened on your website. Google has a concept of indexing that occurs in the background. The indexing can be simply understood as links that will be available according to the ranking of the websites. Any website that has good search traffic and has the relevant entities of the keywords research that users generally with google. Google will have to produce the results at the earliest and also to maintain the reputation of Google, it would always bring in 100% genuine information. The Business websites that get listed on the top will happen based on the background application that would be periodically indexing the websites. Negative attacks will denote that the hackers have made some malpractices to ensure that the indexing of the website is lost.
If your website is hosted on premise servers which are running within your enterprise, there is a high chance that these servers will undergo some attack by the hackers. Certain servers will be on cloud and in those situations it would be difficult to perform such hacking attacks.
Backlinks will be the major contributor for Negative SEO attacks. Backlinks will also be the major contributor to improve the SEO impact on business. Backlinks will have to be periodically monitored and tested. There are also various tools available in the market which will help you to monitor the backlinks. These SEO tools will help you to understand if there are attackers who are building the links to your website. Sometimes these attackers might mislead the users and they can even reroute to some unwanted links which will result in losing the credibility of your website. There are automated backlink tools that will help you to see the details in the form of a report in a scheduled interval. Monitor Backlinks is one such tool that will help you to maintain the links to your website. At the same time, it is important to protect the backlinks that helped you to improve the business. Meaning certain backlinks would have been helpful in increasing the clicks of the customer and they might also be the reason to increase the search traffic. Hence it is crucial to keep the important backlinks safe from attacks.
Malware and Hackers
Malware and hackers are the ones that exist for a long period and they will be able to take control of the websites if there is a loophole in your websites. The website tools will be able to identify if the business website is prone to any malware attacks. Also the hackers might be waiting to get some good move in accessing the content of the business website.