How To Generate SEO-Friendly Content For Google And Searchers?
One of the biggest challenges that bloggers and content marketers face is writing compelling, steller, and winning content that could not only reach out on SERPs higher ranking but is also capable enough to resolve searchers’ queries. Many people think that it requires expertise with great years of experience but the truth is that by following a couple of SEO tactics, anyone can generate SEO-oriented content both for Google and searchers. It requires time & effort, but in the end, it's all worth it!!!
This is a misconception that SEO-optimized content can’t be user-friendly because well-written, high-quality content improves your content marketing for SEO. In this blog, we are providing tips on writing SEO-optimized content which is readable to users also and keeps them on your site.
Tips For Creating Authoritative Content For Google & Searchers
Keyword Research Is The First Step
One of the prime reasons behind poor-performing content is none other than a lack of proper keyword research. By adopting a clear keyword strategy that includes optimizing each page or post with the keywords which are in trend and have higher volume, you can dominate the search results and be visible first to the audience looking for you. While choosing your keywords, keep in mind:
- The volume of searches for each KW.
- Related or long-tail KWs that might have low search volume but can rank you higher on SERPs.
- Use KW research tools such as Google Keyword Planner, Google autocomplete, etc.
- Use Quora or Amazon for keyword suggestions
- Take a look at the KWs being targeted by your competitors. Professional SEO services can help you here.
Know What You Are Writing
In the second step of writing SEO-friendly content, you should know what you are writing, who your audience is & how your content is going to be more informative for them than others. Do thorough research on your topic and start planning on answering questions your audience is looking for. The best way to do this is to get an insight into the search engine results for the search term you want to rank with. Use various topic-research tools that can help you generate a wide range of topics, article titles, or questions people usually ask for.
Give A Structure To Your Content
To write an SEO-friendly blog post, your content should be structured well ie. you need to divide it into different parts to make it easier and more capturing to read for the audience. Each piece of content should have:
- An introduction
- Main body where the main message is written
- A conclusion where you summarize your blog post’s main ideas.
Many bloggers miss writing a conclusion paragraph which is a big mistake. Your content should end with a strong call to action to make readers reach in a certain direction. You must consult with professional content writing services in this regard.
Write Catchy Titles/Headings
Headings/Titles decide the mood of the content for the audience so don’t ignore them. Try to make them catchy, trendy, and unique so that readers could connect with them and visit them on your site once.
- Use KWs in your headings
- Keep your title length up to 60 characters as Google only displays the first 60 characters in the search results
- Take help from CoSchedule as it shows suggestions on Grammar, readability, and length of the content. Use “best,” “amazing,” and “funny'' to resonate with your audience.
Use Paragraphs And Heading Tags
Most people don’t go for the paragraph but it helps establish a flow in the content. You shouldn’t start each new sentence just from a line. Give it a proper heading and also avoid lengthy paragraphs. Keep it short and summarize the main idea of the paragraph in the heading.
Heading helps readers understand what they are going to read next. It will automatically lead them to your content and also organize your content. Use only the H1 tag on the page and include KW. After that, you can go for H2, H3, and so on.
URLs Should be SEO-friendly
Another SEO-friendly content writing tip is to make URLs of the blog posts SEO-oriented.
- Include the target KW for each page, or blog post
- Keep your URL short or around 60 characters
- Use hyphens and low-case letters
- Keep URLs to the point and simple to memorize
Don’t Forget Optimizing Meta Descriptions
The meta description is simply the summary of your content you can see in the search results below the title of your blogs or page. Before a user hits your content, they read it to conclude whether it matches their purpose of searching. So try to make them appealing and informative to compel users to click on them. The correct meta description length is between 155-160 characters.
Use Relevant Images
Images make the content more engaging and interesting to read for the audience. Using proper images in between the content is a perfect way to increase user engagement and ranking on SERPs.
- Give proper Alt text and descriptive title, captions, and filenames to your images
- Alt text should contain informative content with targeted keywords
Internal Linking Is The Ultimate Game Changer
The main purpose of writing a blog post or any piece of content is to drive user engagement/traffic to a targeted web page or link we are performing digital content marketing strategy for. So, to navigate readers to your targeted web pages, include some words, or phrases that justify your content’s authenticity with those pages. Adding internal or external links will help users navigate our website and allow them to browse more topics in depth. It improves your chances of higher ranking as well as builds trust and user experience.
Know The Ideal Content-Length
A typical blog post should be between 300-500 words as Google prefers long content and thereby the chances of higher ranking get brighter in the search engine results. The optimal content length is 2000 words but it should also be informative and user-oriented which could resolve the reader's intent.
Make It Mobile-Friendly
Writing a good & informative piece of content has no use unless it is visible on mobile search results. Most of the queries made by users are generally through mobile phones. If you are lacking this criterion, then you are losing a big opportunity to rank higher in SERPs. Make your websites mobile-friendly and accessible for mobile, tablet, and desktop devices. Easy navigation and attractive layout engage users with your content. This means, your website should be loaded faster.
Add Or Update Your Content Regularly
Updating or adding new blog posts to your existing website content helps Google know that your website is active and resolving users’ queries as per the changing scenarios. Not doing it will make Google crawl it less often and it would negatively impact your website’s ranking. Google prefers to provide the best results for the user’s queries and if you don’t do it, it won’t consider your blog helpful for searchers.
Insert Social Media Buttons
How are readers going to know about you if you don’t provide them a path to approach you? It means you should include your social media buttons in your content and make it reachable around the web.
Also take a look at: Social Media Content Writing Tips To Engage Visitors
SEO is not a one-time thing, it is an ongoing process. And when it comes to content, it holds a plethora of possibilities to brighten your chances of ranking higher on SERPs. Gone are the days when a few SEO tricks were enough to rank a website. Apply these things to your content, it will surely boost your ranking.