A Complete SEO Checklist For New Websites & SEO Audits

Nowadays, SEO is no longer optional for websites. Search Engine Optimization has now become a very essential concept for websites.

Most of the digital marketing strategies have given equal importance to SEO as all the other elements that build up an amazing new website.

Most probably, almost all the website owners are facing problems with self- implementing SEO or the high budget of websites have bounded them to invest in SEO. In such cases, an efficient checklist is needed to work on the important concepts of SEO.

If you are searching for a perfect step- by- step SEO checklist, then you are at a right place.

It is a very simple and direct procedure that helps you in earning more and more traffic on your website effectively and efficiently.

This guide deals with a complete SEO checklist –

Free reporting platforms

The initial step is to ensure that your website is having Google search console, Google analytics, Google Tag manager, and Bing Webmaster tools. All this tools are helpful in bringing up the best diagnostic and analytic data and will help you throughout the procedure.

Technical SEO

Technical SEO is all about making sure that your website can be crawled and indexed easily before focusing on particular content that you want to get high ranked in search engines.

XML sitemaps

It is a table that contains all the contents of your website. The sitemap file is an advance method of submitting your pages to the search engines. Many website platforms have this built- in or have add- on/plugins that will assist in building a dynamic sitemap.


This file assists search engines by instructing them on which parts or parts of the site are not to be indexed. The search engines will by default focus on all the content they will find.

If you want search engines to index all the pages on your site then make sure that this file is accurate, does not block essential content from being indexed accidentally, and validates in Bing webmaster tools and Google Search console.


Do not forget to know about your other domains if you have more domains than just your primary domain. If the other domains are not in use, that’s okay. But if they are redirecting to your site then make sure they are doing 301 redirect. This could be easy, simple, and quick but it can also lead to confusion and issues with the real domain name and duplicate content.

Site Architecture

It is always better to have more structures and hierarchy built into the navigation sections of your site. This will help the search engines and users and will present the content and topics in an organized way.


The search engines are trying to include speed in their ranking factor. So try searching for the ways of eliminating or minimizing the use of JavaScript as well as heavy loading pieces of codes in the pages of your website. Start looking for ways of caching or loading elements externally. There are many amazing developer tools that can assist you in analyzing the perfect areas for optimizing in your own website in order to get the pages load efficiently.

Mobile- friendly

It is important to be mobile friendly. If you have created your website in a mobile framework then make sure it really sanctions. To ensure that you website truly works, make sure that your website undergoes Google’s mobile- friendly test and do not forget to follow quality assurance (QA) and User experience (UX) testing as well.

404 pages

Do create a custom 404 page and post some useful important information on it. That 404 page must incorporate contact options, navigation, site search functionality, and helpful links. So you won’t lose any visitor just because of any default browser error or pop- up.


A secured site is equally important as speed and mobile friendliness. Websites that are not under SSL, show a security warning and you may as a result lose many users. So do not forget to follow easy steps of implementing an SSL certificate.

Extensions, plugins, or Add- ons

If you are utilizing a CMS (content management system) then you are already using your trusted code extensions and plugins. Many platforms consists tools that can be added to one’s website in order to acquire additional control over analytics functions and SEO.

You should always go for plugins or add- ons that offer you maximum functionality and control.

Pre- existing issues

If you have outdated SEO tactics or have things from previous or old site, then you must know about all these before proceeding further for on- page optimization. If you have many pages on your site then you must need an accepted strategy on how you want to use tools for indexing.

It is really important to be acknowledged with this before investing any worthy efforts and time in on- page optimization. Screaming tools is one of the excellent tools that help in analyzing any duplication and studying content before page- level optimization.

On- page

Whenever there is SEO mentioned, most of the people think about on- page elements such as title tags, keywords, content and many more. Optimizing isolated parts pages or websites is not a thing of modern days.

Do not focus only on body copy or Meta tags, as the search engines focus on contents more than keywords.

So primary thing is to build the context in an excellent way then the second part is all about relating the pages to each other within navigation and sections in the website.

Topics and keywords

You must focus and know the reason why you are building the context rather than just building it. You should do a good keywords research and study about the phrases and topics that your users will use to search your website.

In such cases, SEO tools are helpful in detecting the right phrases, topics, and terms that match with your field. By this, we can dig deeper to even individual keywords to implement in the site architecture.

All what you need to do first is to implement the valuable terms in your content and then focus on the other on- page factors.


Content is really essential to show connection with what you do.

Sites that are strong and have an excellent and full content will definitely beat the site with only few keywords and less valuable content. But keep in mind that high quality is always preferred over high quantity. So focus on keeping quality content on your site; and if you have high quantity as well then it is even best.

Do not use outdated tactic as it will diminish the user experience and search engine response. Having rich content is very helpful in such cases.


URL is the prior factor of a page and is neglected many times. The URL is a better method of showcasing the clear and simple dictionary structure that incorporates context and keywords related with the page information.


The title tag alone won’t do any much better for you; you must have unique, informative and separate titles for each page.

Do not forget to acquire enough knowledge about the best ways for the keywords and length of the page and implement the confirmed tags or make sure that you have dynamic formulas to occupy the title.

Meta description

Just like the title tag, you must have relevant and unique Meta description for each page of your site. It does not matter that whether it is fixed or dynamic but it must be helpful and useful to the use and should have keywords related with the content.


Using “H” tags or heading tags is favored a lot in the importance of SEO. But let us not focus on the single element only as all the other elements are helpful in building a context too.

If you are using heading tags, make sure you do it in a very organized manner and use only relevant and informative keywords. Firstly use H1 tag and then follow the bunch of other headings tag to your content and code.

Body Copy

Do not forget about the body copy as it accounts for the biggest part of index able content. Include your aimed keywords in the body copy as you need to relate it to the context. But keep in mind not to use a keyword many times.

Image ALT attributes

Alt text is very essential as it assists the search engines to study a given image. This is another chance of including keywords into the page and your users may use those in ensuring thatyour website is fully accessible.

Structured Data

It is not a direct ranking factor but helps in building context.
Utilizing the informative and correct structured data markup for site can assist the search engines a lot in getting hints about the subjects that your website covers. So do not forget to add structured data markup in your priority list.


This is an additional section. External factors are all about the things that are out of our control and they are not in the category of necessary checklist. But external factors are also valuable along with on- page elements as the on- page elements build trust of your content and the external factors show your authority of your site and your field.


A major role in SEO is played by the backlinks to your website from trustworthy and reliable websites and unlinked brand mentions also serve the same purpose.

Support of quality links can do a lot to your amazing content. Try searching for good links through available traffic sources, accreditation, and natural relationships in your industry. Keep in mind to employ only resourceful and quality links.

Local search

Search site citations and local directory can do a lot your physical business. You must ensure that you NAP data (number, address, and phone number) and is compatible across all social and local directory listing sites that are authorized. Handling NAP data will help in building a good foundation.

Social media

Social m3edia also plays a very important role in improving SEO. The first and foremost step is to ensure that your website is linked to your social media account and is operated actively.

Website audit

Fully analyzing or checking up the all the elements of a website that influence the visibility of the website in the search engine are all about website audit. This method is very helpful in deeply understanding the website, individual pages, and overall traffic. The main aim of website auditing is to find out the weak points are acting as hurdles in the performance of website.

SEO audit

SEO audit or SEO check- up is all about identifying and studying about the factors on which your website is based and are essential for search engines for organic results. It covers areas like technical structure, off- page and on- page factors and assists in determining recommended fixes, opportunities, and issues.
This guide is having a complete SEO checking and surely going to help you in website audit and self- SEO audit.


Optimizing your website is a complex and a tough job. But working right for technical- SEO and on- page optimization can help in building a really successful website.

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