Choosing HTTPS over HTTP

HTTPS stands for Hyper Text Transfer Protocol. It is actually the secure type of HTTP. HTTP is a protocol over which the data is sent between the browser and the website. The incremental “s” stands for secure. This all means the communication between you and your browser is fully encrypted.

It has been proven that switching to HTTPS from HTTP is more beneficial in the following ways:

  • Security: HTTPS assists in making your website more secure than before. It helps in securing your site from hacking and other security breaches.
  • SEO (Search Engine Optimization): HTTPS helps SEO in increasing your website’s ranking in search engine results. Google made it very clear that securing your business is the top priority
  • Brand trust: HTTPS builds visitors trust. It makes sure that the data of visitors in not being misused and in absolutely safe and secure. So, this s how is ensures trust to the visitors, and helps in increasing sales
  • Accurate Referral Traffic Data: To use Google Analytics efficiently, it is very important to shift to HTTPS from HTTP. Referral data from HTTPS to HTTP is prevented. This means that the referral traffic of an HTTP website does not show traffic from an HTTPS website to an HTTP website./

    Migrating from HTTP to HTTPS- Guidelines

  • Using lets Encrypt or Buying an SSL certificate:

    To make your HTTPS go well, you will have to get an SSL certificate. There are three versions available for this; EV (Extended Validation) SSL certificates, DV (Domain Validation) SSL certificate, and OV (Organization Validation) SSL certificates.

  • Installation of your SSL certificate:

    The second step is all about installing your SSL certificate. The installation process entirely depends on the type of software you are running.

  • Updating all Hard-coded Links to HTTPS:

    Using relative URLs is always resourceful, but sometimes when someone has hard-coded a URL and he wants to do a complete sweep on his website and database during an HTTP to HTTPS migration.

  • Updating Custom JS, AJAX Libraries to HTTPS:

    You have to update custom scripts that you have included, so that they are compatible to the HTTPS version

  • Adding 301 Redirects to New HTTPS URLs:

    It is one of the mandatory steps. 301 redirects are permanent redirects from one URL to another. If you do not follow 301 redirects; then this can seriously decrease you SEO rankings.

  • Updating robots.txt File:

    You have to update robot.txt file, which may include any hard-coded link or blocking rules.

  • Installing SSL certificate on CDN:

    When it comes to CDN, there are three things. Shared SSL, custom SSL, and keyCDN.

  • Updating origin URL on CDN:

    You have to make sure that you update your origin URL on CDN. You must change it from “HTTP:// to HTTPS://”.

  • Enabling HTTP/2 support on CDN:

    To migrate from HTTP to HTTPS it is important to you enable HTTP/2 support on CDN.

  • Updating all hard-coded CDN links to HTTPS:

    You must update any hard-coded links to your CDN that you might have.

  • SEO-Google search console, sitemaps, Fetch:

    In this step, you have to develop a new Google search console profile along with sitemaps and fetch. Sitemaps are helpful in debugging indexing issues. Fetch and crawl is beneficial is making you site to work faster.

  • SEO: Resubmitting your disavow file:

    You have to submit for disavow file to the Google search console profile; if you got a negative SEO ranking.

  • Updating your Google Analytics Profile URL

  • Misc Updates:

    In the process of shifting from HTTP to HTTPS you have to make some miscellaneous updates too such as updating canonical tags, AdWords, Bling Ads, FB Ads, etc.

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